Growing outdoor advertising to spur the growth of the graphic films market

The Asia Pacific is projected to dominate the global graphic films market and this is attributed to the rapid industrialization and urbanization in the region. Moreover, rising incomes and growing youth population have been key growth drivers of the sector India’s consumer spending is expected to increase to US$ 3.6 trillion by 2020, and India’s contribution to global consumption is expected to more than double to 5.8 percent by 2020

 

1. In November 2020, Argha Films announces the U.S. launch of BOPP Film. It is a biaxially oriented polypropylene film, has been used by flexible packaging manufacturers in 60+ countries worldwide for nearly 4 decades.

2. In February 2021, Innovia Films has introduced Rayoart, a new BOPP film developed for extended outdoor usage offering color and print performance and improved environmental footprint. The Rayoart 60µm (230 gauge) BOPP films offers excellent color and print vitality to maximize the message and branding

3. In July 2020, Decal has launched microbial-free lamination films, which reduce bacteria and germs by 99.99% and prevent their multiplication for three years. Supermarkets, companies, restaurants, elevators, and public transport are some of the places for which this innovative product was designed.

4. In August 2020, Avery Dennison enters into strategic partnership with Lampe Textiles to distribute squid printable architectural films

Increasing applications across outdoor advertising, Indoor advertising, traffic and safety markings, vehicle graphics, and architectural graphics are contributing to the growth of the graphic films market. Growing outdoor advertising and also increasing adoption of digital out-of-home advertising is again propelling the growth of the graphic films market. The increasing launch of innovative products with advanced features such as anti-bacterial features is supporting the growth of the market. For instance, in May 2020, UK materials manufacturer G-Tec Paper & Film, part of Gardiner Graphics Group, has launched a new range of innovative anti-microbial self-adhesive films. TouchShield is designed to prevent the spread of bacteria and viruses within commercial and public spaces and retail environments.

Graphic films are majorly used in a variety of applications such as advertisement pamphlets, promotional banners, and anti-graffiti applications. These films are created for the sole purpose of entertainment. They are often very stylized and full of special effects that are meant to be enjoyed by anyone, anywhere. They also take advantage of technology to offer the audience things that they might not have ever imagined.