Tissue paper can be made of recycled paper pulp or paper recycled with no bleaching or acid processing of the paper. The resulting material is more absorbent than most commercial papers. Tissue is also available in many colors and styles to complement any decor. Tissue paper is very absorbent, allowing it to absorb liquids and solids without being damaged. Because it can be used over again, tissue paper is very economical. Many manufacturers are making their products with recycled paper pulp because it does not cause harm to nature and the environment. In addition, paper pulp is more biodegradable than paper from trees.
Market Dynamics
Increasing number of housing units is expected to propel growth of the global tissue paper market over the forecast period. For instance, according to The U.S. Census Bureau and the U.S. Department of Housing and Urban Development, in 2019, an estimated 1.290 million housing units were started in the U.S., witnessing an increase of 3.2% compared to 2018.
Decline in the hotel & lodging sector is expected to hinder growth of the global tissue paper market. For instance, according to Oxford Economics, the U.S. hotel & lodging sector is expected to witness 50% revenue decline (projected) for entirety of 2020.
Among regions, North America is expected to witness significant gap in supply and demand, thereby adversely impacting growth of the tissue paper market. For instance, in November 2020, Walmart reported short supply of toilet paper and cleaning supplies at some stores.
Among distribution channels, the hypermarkets and supermarkets segment is expected to witness significant growth in the global tissue paper market, owing to increasing number of supermarkets. For instance, according to the Food Industry Association, the number of supermarkets reached 38,307in the U.S. in 2018. The online channels segment is expected to witness the fastest growth, owing to significant growth in the e-commerce sector. For instance, according to India Brand Equity Foundation, the e-commerce sector in India is expected to reach US$ 200 billion by 2026 from US$ 38.5 billion as of 2017.
Competitive Analysis
Major players operating in the global tissue paper market include, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc.
April 2020: Kimberly-Clark Corporation reported US$ 5 billion in net sales in its first-quarter of 2020, an increase of eight per cent compared to the year-ago period.
In-depth report on Tissue Paper Market by Coherent Market Insights:
https://www.coherentmarketinsights.com/market-insight/tissue-paper-market-2623
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