Hydrophilic coatings are the latest fad in the car care world. Hydrophilic means "water-fearing" and a hydrophobic coating is an acrylic coating that is water-resistant and almost impossible to break down once it has been applied. These types of coatings are usually used in the auto and marine industries, but the technology is being utilized in residential areas as well. These types of coatings are not recommended for all applications. A few instances where it would be advisable to use this type of coating are in places where there is a possibility of a short or long-term exposure to freezing rain, sleet, or snow.
Rapid growth of the automotive market is expected to drive growth of the global hydrophilic coatings market. According to the Organisation Internationale des Constructeurs d'Automobiles (OICA), total vehicle (commercial + passenger) sales reached 96 million units in 2017, increasing from 86 million units in 2013 globally. According to the India Brand Equity Foundation (IBEF), India’s domestic automobile sales reached 21.55 million units in FY20, registering a CAGR of 1.29%. Furthermore, according to the International Energy Agency (IEA), in 2019, electric car sales reached 2.1 million globally, registering a growth rate of 2.6%. The hydrophilic coating is widely used in automotive applications since it provides enhanced durability, low friction coefficient, low particulate count, and lubricity. Hence, such factors are expected to drive growth of the global hydrophilic coatings market. Furthermore, robust growth of the medical device market is expected to propel the global hydrophilic coatings market growth in the near future.
Low shelf life and high cost associated with these types of coatings are expected to restrain growth of the global hydrophilic coatings market. However, the emergence of multifunctional coatings and increasing demand from emerging economies can provide significant growth opportunities for key market players in the near future. Among regions, Asia Pacific is expected to witness significant growth in the global hydrophilic coatings market. This is owing to increasing production of medical devices and rising investment in medical infrastructure across the region. Furthermore, Europe is expected to register a robust growth rate, owing to rising automotive production in the region.
Major companies operating in the global hydrophilic coatings market are BASF SE, Prelco, Drywired, Advanced Industrial Coatings (AIC), Nippon Paint Holdings Co. Ltd., Ant Lab, NeverWet, Surfactis Technologies, NEI Corporation, Aculon, Cytonix, Akzo Nobel, and Abrisa Technologies.
For instance, in July 2020, PPG Industries launched PPG SURFACE SEAL hydrophobic coatings, which are ultraviolet light-resistant and compatible with aerospace cleaning and maintenance.
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