The use of yerba mate has been growing over the past decade. It is one of the popular herbal tea produced from twigs of the Ilex paraguariensis plant. The reasons are many for its rapid adoption, but the most common is its ability to provide the body with a large number of healthy nutrients while helping to avoid the negative side effects of many traditional drugs. This has led many people to use Yerba Mate in the form of a dietary supplement. Yerba mate is a traditional South American drink but now it is gaining worldwide popularity.
The high demand for herbal tea that is rich in various nutrients such as antioxidants, vitamins, and amino acids is uplifting the market growth of yerba mate. Yerba mate increases mental energy and focus and also has a positive impact on metabolism thus aid in digestion by increasing production of bile and other gastric acids. Consumption of yerba mate also reduces the chances of arteriosclerosis which is again propelling the market growth. According to the World Health Organization, 17.9 million people die each year from heart disease, an estimated 31% of all deaths worldwide. Four out of 5CVD deaths are due to heart attacks and strokes, and one-third of these deaths occur prematurely in people under 70 years of age.
North America is expected to gain significant growth over the forecast period and this is attributed to the high demand for herbal tea such as yerba mate in the region. According to the TeaUSA, in 2019, Americans consumed over 84 billion servings of tea or more than 3.8 billion gallons. About 84% of all tea consumed was black tea, 15% was green tea, and the small remaining amount was oolong, white and dark tea. Also, in 2019, the total U.S. black and green tea imports were 260 million pounds.
Key Developments:
In November 2020, GURU Organic Energy Corp. an organic energy drink brand has announced the launch of GURU Yerba Mate to its growing plant-based energy drink family. GURU Yerba Mate is infused with natural and organic energy-boosting ingredients.
In September 2020, Vessl, Inc. has announced the launch of three new flavors of its ready-to-drink bottled tea brand Tea of a Kind™ including Mango Yerba Mate, Prickly Pear Yerba Mate, and Blackberry Basil Yerba Mate. Tea of a Kind™ features the patented Vessl™ closure and delivery device, which enable its all-natural ingredients to stay fresh without the use of artificial preservatives.
In March 2017, Yuyo Drinks has launched a new media campaign across the United Kingdom to spread the word about South America’s best-kept secret for natural energy – yerba mate.
In January 2020, Wild Kombucha has launched a new product line with two blends: Icaro Yerba Mate´ Original and Icaro Yerba Mate´ Hibiscus. These new blends expand their shelf offerings from kombucha into the tea category
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