Breastfeeding accessories are designed for lactating mother in order to help them in feeding newborn baby. Muslin cloths, nursing bras, night bras, and nursing vest tops, breastfeeding pillow, disposable or washable nursing pads, nipple cream for sore nipples, and nursing nightdresses or pyjamas are some of the breastfeeding accessories.
Growing awareness regarding breastfeeding accessories is a prime factor augmenting market growth. Moreover, increasing women's employment across developing countries is another major factor driving market growth. According to the Institute of Labor Economics, in terms of employment status, more women than men work as contributing family workers, this accounts for 42.3% of female employment in developing countries, compared to 20.2% of male employment. Moreover, improving healthcare infrastructure coupled with the increasing government initiatives for promoting the use of breastfeeding accessories among working women is further anticipated to augment the market growth of breastfeeding accessories over the forecast period.
The Asia Pacific is expected to gain significant growth over the forecast period and this is attributed to the increasing birth rate in the region. According to the data from the United Nation, in 2019, there were 4.6 billion people living in the Asia-Pacific region. By 2050, projections from the UN Population Division show that there will be 600 million more people. Also, increasing women's labor participation in the region coupled with the growing awareness regarding the product in the region is further anticipated to foster the regional market growth.
Key Developments:
In October 2020, Elvie has added to its portfolio a softer, hands-free breast pump that uses natural suction. The Elvie Curve is described as “a wearable, silicone breast pump that allows for gentle hands-free expression when feeding or pumping from the other breast
In November 2020, Spectra Baby USA, creators of Natural Nursing Technology, announces the launch of a NEW line of innovative products, including the Synergy Gold dual-powered electric breast pump, Simple Store feeding solution, and CaraCups wearable milk collection inserts.
In October 2020, Elvie launched two new breastfeeding products designed to catch every drop of breast milk; Elvie Curve and Elvie Catch. They are wearable, silicone breast pump that allows for gentle hands-free expression when feeding or pumping from the other breast - or to express full breasts.
In Feburary 2020, Medela, the #1 breast pump brand*, and The Wing, a network of work and community spaces designed for women, have partnered to provide moms the ultimate pumping experience.
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