How personal care packaging is evolving the cosmetic and personal care industry?

 

Personal care packaging is done primarily for different items like soaps, shampoos, cosmetics, body lotions, oil, and others. Basically, it is packaged in the same form as other packaged items with different materials, such as paperboard, plastics, metal, glass, wood, and many others, and packed. Personal Care Packaging is usually made from cardboard (but more nowadays with recyclable material to reduce waste) and uses strong glue for its packing. The concept of personal care packaging is becoming more important because of the shift to 'buy local' and 'try local'. At present, 'green' or sustainable packaging is the current trend of the times and people are beginning to look for eco-friendly and sustainable packaging even for everyday items they use at home or in their daily lives.

Changing fashion trend as personal care products is driving the market growth of the personal care packaging. The growing disposable income of the consumer is also expected to increase the sale of personal care products which is again driving demand for personal care packaging. Increasing working women across developing countries coupled with the growing hygiene awareness among consumers is also projected to foster the market growth of the personal care packaging. The increasing population and growing focus of the manufacturer to improve the aesthetic value of the product is further anticipated to accelerate the market growth of the personal care packaging over the forecast period. 

 

Europe is expected to gain significant growth over the forecast period and this is attributed to the strong presence of the personal care &cosmetic industry in the region. Also, high awareness regarding the cosmetic brands among women is again anticipated to propel the regional market growth over the forecast period. According to the Cosmetics Europe, The Personal Care Association, the European cosmetics, and personal care market is the largest in the world it was valued at €79.8 billion at a retail sales price in 2019. The largest national markets for cosmetics and personal care products within Europe includes Italy (€10.5 billion), France (€11.4 billion), Germany (€14 billion), the UK (€10, 7 billion), Spain (€7.1 billion) and Poland (€4.1 billion).

Key Developments:

1. In April 2020, Kao launched a new sustainable personal care line MyKirei in the USA. The new line is launched on Amazon. Inspired by the “Kirei philosophy”, the products come into an eco-friendly “ground-breaking” bottle using up to 50% less plastic and offer biodegradable plant-based formulas.

2. In December 2020, bluemarlin, a brand acceleration agency, has entered into a partnership with ITC’s Personal Care Products Business to help support and deliver design and branding solutions for its health and hygiene flagship brands Nimyle and Salvon.